The award-winning Antos will be renamed Nova Dog Chews starting next month.
The company, which has been operating since 2005 and specializes in the manufacture and supply of premium dog chews such as Highland Antler, Yak Snacks, Paddock Farm Ostrich and many more, sees change as a further development of the business.
Initially, Antos Limited was closely associated with Antos BV in the Netherlands, but over time the company has started to manufacture and sell more and more of its own products and so it was a natural step to change the name.
Nova Dog Chews will continue to offer the same great customer experience, fast delivery and huge product range, said Antoon Murphy, Managing Director of Pet Business World – and the products of the Antos brand from the Netherlands will also continue to be available.
“As we are developing our product range with more and more of our own products and selling them throughout Europe and beyond, it makes sense to have our own brand,” he said.
SERVICE
“The company will be called Nova Dog Chews, which is expressive, easy to remember and easy to translate across Europe. Our customers shouldn’t notice that much of a difference to the day-to-day service they experience.
“We’re launching a new retail website at www.novadogchews.com where customers can place orders, view products, ingredients, photos and prices, and check their account history in one place.”
The company recently opened a manufacturing facility and distribution center in France. With locations in Ayrshire, Scotland and Savoie, it is now truly international and able to efficiently serve customers across Europe.
The UK branch of the company will continue to serve UK customers and the French branch will serve all European customers.
MODERN
Antoon explained that the changes came as exporting became increasingly difficult with the new requirements for export health certificates and customs declarations after Brexit. With a modern warehouse on two floors, offices and production rooms, Nova Dog Chews is ideally positioned for the coming years to expand the company’s export business.
“At the beginning of the year it was clear that we needed a presence in the EU internal market in order to maintain and expand our sales abroad,” he said. “We moved very quickly to secure storage and office space. We quickly established ourselves with machines, personnel, storage and packaging.
“We started selling in April and had record sales in the first month. Both locations in Scotland and France continue to develop strongly, with sales in Great Britain increasing between 30 and 40% compared to the previous year. We couldn’t be happier with the success we had in a very difficult year. ”