Then she began to learn that these stores were sold out. The fans sent emails or posted photos of the cakes in their shopping basket on social media or held up the cake in front of the Food Lion store.
“It’s just beautiful,” she said of the excitement she’s received over her cakes.
Moore attributes the success to the recipe handed down over the years by her great-great-great-grandmother Sarah Mae Howell.
“I think she would say ‘praise God’ because our family is very religious,” said Moore of her great-great-great-grandmother. “And I think she would be very, very, very proud.”
The Richmond woman has increased production significantly. Her shop bakes approximately 700 cakes a week to supply the area’s Food Lion stores and a handful of independent grocery stores, including Market @ 25th in Church Hill, Good Foods Grocery, and Ellwood Thompson’s Local Market. Last year she made about 300 cakes a month.
It expects revenue to be around $ 350,000 this year, up from $ 53,000 last year. Food Lion charges $ 10.99 for one of their cakes.
Moore readily admits Noticing that she faced many challenges, the hard work, the long hours, and the perseverance to overcome numerous obstacles pays off in getting her to this point. But she knows that she will face more challenges.