Companies offer flexible spending before the busy Christmas season
NEW YORK, September 23, 2021 / PRNewswire / – Afterpay (ASX: APT), the leading provider of “buy now, pay later” payments, today announced that it has partnered with Fashion Nova, a leading e-commerce fashion platform, to give shoppers more flexibility bid, pay – just in time for the autumn shopping season. Consumers who shop Fashion Nova online now have the option of using Afterpay to pay responsibly at the checkout in four interest-free installments1.
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The addition of Fashion Nova follows a very successful year-end for Afterpay, in which the company’s customer base in North America grew to almost 20 million – with 90% of orders placed by regular customers2. Afterpay’s customer base is largely made up of the fashion-conscious Generation Z and Millennials, and in fact, Generation Z represents the fastest growing demographic on the platform. The partnership is a collaborative effort by brands to make fashion more accessible to these younger consumers.
Fashion Nova values accessibility and affordability – this is part of the foundation on which the company was built. founder Richard Saghian said: “We have always prided ourselves on providing consumers with easy and affordable access to the hottest styles. Partnering with Afterpay also enables our customers to purchase their favorite looks in a seamless and convenient way.”
Zahir Khoja, General Manager of Afterpay North America, said, “With the fall and busy Christmas season approaching, it is the perfect time to bring Fashion Nova to the Afterpay platform as shoppers want to update their wardrobes. This partnership stems from our common desire to target the very powerful Generation Z consumers who prefer to spend their money responsibly and pay with Afterpay over time. “
Fashion Nova joins Afterpay’s already extensive network of nearly 100,000 global retailers, enabling customers to receive items instantly and pay over time without paying revolving debt or interest. Merchants benefit from the company’s committed customer base, as the Afterpay Shop Directory generates an average of one million merchant recommendations a day worldwide3.
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About Afterpay Limited
Afterpay Limited (ASX: APT) is changing the way we pay by allowing customers to buy products instantly and pay for their purchases in four installments, always interest-free. The service is completely free for customers who pay on time – so people can spend responsibly without incurring interest or extended debt. away June 30, 2021, Afterpay is offered by nearly 100,000 of the world’s most popular retailers and nearly 20 million customers have signed up North America alone4.
Afterpay is currently available in Australia, Canada, New Zealand, The United States and the United Kingdom, France, Italy and Spainwhere it is known as Clearpay. Afterpay is committed to fueling an economy where everyone wins.
About Fashion Nova
Fashion Nova is the world’s leading, rapidly marketable clothing and lifestyle brand. It’s known for delivering the season’s most wanted styles to millions of people worldwide, which earned it the # 1 Most Wanted Fashion Brand title on Google in 2018 The angel based company with a total of 5 retail stores Southern California, Fashion Nova sells collections for women, men, curves and children. It’s a pop culture phenomenon that has over 25 million followers on social media, including celebrity fans and employees.
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